A revolutionary way to clean...

With 480,000 fibres per cm2, e-cloths have enormous cleaning power. The act of drawing this volume of cleaning edges across a surface gives a deeper clean than cleaning with chemicals. The fibres break up and remove more grease and dirt, incredibly using just water.

Using high quality fibres, the construction of each cloth is specifically selected for the cloth’s end use. They easily outperform and outlast traditional cloths and other cloths made with similar but lower quality fibres.

e-cloths clean quickly and easily - just wet and wipe

Unlike conventional cloths, as you draw an e-cloth across a surface, the fibres clean by breaking up, trapping and absorbing dirt, grease and bacteria into the material. All this with just water.

No need for expensive and time-consuming chemical sprays – just move from surface to surface with a water spray in one hand an e-cloth in the other.

e-cloths last for years and there is no need for costly cleaning chemicals

e-cloths have a 300 wash guarantee and, by cleaning with just water, reduce the need for household chemicals by up to 90%.

The cloths significantly reduce the need for paper towels and wipes.

e-cloth's high quality fibres break up & hold dirt, grease & bacteria

Unlike conventional cloths, as you draw an e-cloth across a surface, the fibres clean by breaking up, trapping and absorbing dirt and grease into the material. All this with just water.

The fibres’ exceptional cleaning power leaves no residues of dirt or chemicals. e-cloths are made from a mix of nylon and polyester, in varying proportions and processed in many different ways to achieve a very specific result.

The performance characteristics of the fabric made from the fibres is dictated by:

  • The initial quality of yarn used
  • The weight per square centimetre of cloth
  • The percentage mix between the nylon and polyester
  • The method that is used to split the fibres.
  • Whether the fabric is woven or knitted and the quality of these processes

Lower quality microfibre products are unprocessed and have a flat weave resulting in poor absorption and cleaning properties. Cloths made from low quality microfibres have a shorter life and can only be washed at low temperatures.

Only high quality fibres are used in the manufacture of e-cloths and each fabric specification has the cloth's end-use in mind. Cloths requiring higher absorbency use fibres are split differently to those where absorbency is not so important.

For instance, it is important for a smear free finish on glass that the cloth absorbs moisture quickly, and this is more important than the overall amount that it absorbs. A kitchen cloth, however, needs to have more absorbency and deeper cleaning power. Different mixes and length of fibre, therefore, have a major affect on performance.


e-cloth’s General Purpose Cloth uses the highest quality microfibre mix to give it a long life and the right level of absorbency. Knitting, rather than weaving, gives the cloth more volume and surface area. This delivers enormous cleaning power and the ability to remove thick grease and dirt. It also enables it to retain its shape throughout its life.

e-cloth’s Glass & Polishing Cloth also uses the highest quality microfibre mix to give it a long life. As overall absorbency is less important, lighter and shorter fibres are used and the fibres are split in a different way and knitted more loosely. The ends of the fibres are designed to give a perfect smear free finish. 

e-cloths clean with just water, reducing the major impact cleaning chemicals have on the environment

The methods we all use for household cleaning have a serious impact on the environment.

  • Paper towels and wipes go to landfill or are incinerated and have a major impact on the environment.
  • Impregnated disposable wipes are particularly harmful, due to their volume and the types of waste generated.
  • There is a significant environmental impact from cleaning chemical production and the use of cleaning chemicals in the home, quite apart from the impact of the residues that go down the sink and eventually find their way into rivers and oceans.
  • A significant number of ‘perfumed’ cleaning liquids, that claim to be natural, have traces of chemicals that many experts believe to be harmful to the environment.

e-cloths are made of man-made fibres and have an environmental impact, of course, but they neither use nor are impregnated with chemicals. The fact that they last for years and can be washed over 300 times, means the environmental impact is significantly lower than other cleaning products and processes.

“Why Take the Risk?”

We shut liquid cleaning products in cupboards, out of reach of children, because we recognise them as a potential danger. But we often don’t consider what the residues left on surfaces are doing to us and our children. Nor do we consider the risks when we are actually doing the cleaning.

Fragrances are often added to cleaning products and they are not always what they appear to be. e-cloths use just water to clean grease, dirt and bacteria. They are not impregnated with chemicals. Being able to clean without chemicals, naturally reduces the risk from using chemicals in the home. 

It is virtually impossible to clean without leaving chemical residues behind – residues that contaminate areas and objects used by all of us, including the very young who are more susceptible.

Chemical sprays, in particular, create chemical ‘mist’ that can be inhaled. The spray also drifts to areas, particularly floors, that are used by babies and pets.

Allergy UK have awarded e-cloth their Consumer Award

e-cloth works with:

  • Asthma UK, the leading charity for help and advice for asthma sufferers. Anne Breary, Senior Corporate Development Officer at Asthma UK, said: We are excited to be working with e-cloth whose products have won many consumer awards.
  • AllerGuard UK who, together with e-cloth, help prevent and ease allergies or asthma. AllerGuard allergen-proof bedding is designed for people with asthma and eczema.

Things to know about Cleaning Chemicals and Additives

Allergy UK statistics:

  • 40% of the UK population suffers from some sort of allergy.
  • Allergy rates are increasing by 5% a year, with children particularly affected.
  • Cleaning Chemicals significantly increase the likelihood of an allergy.
  • Fragrances in Cleaning Products may contain harmful compounds.
  • The air inside the typical home is on average 2-5 times more polluted than the air just outside and in extreme cases 100 times more contaminated largely because of household cleaners and pesticides. (Source: U.S. Environmental Protection Agency)