Designed for living.

Brilliantly Useful Design.

For the love of good food.

Hand-crafted in Japan.

Friends For Life.

HOT STAYS HOT.
COLD STAYS COLD.

DESIGN | QUALITY | FUNCTION.

Welcome Home

Visionary innovation for over 70 years.

Service, expertise and quality!

We enable omni-channel
commerce for kitchen
& home brands

Through our broad customer base in Southern Africa, we bring brands to consumers where they want to shop.

With a rich history spanning over 100 years, we help world-famous homeware brands to create their South African footprint

Our Brands

Our brands speak for themselves but innovation, lasting quality and sustainability are the common thread woven through all of them.

Discover
Our Brands

PRIVATE LABEL / HOUSE-BRAND COOKWARE

HOW WE ADD VALUE

As partners to brands and customers, we add value by providing a full suite of services, encompassing: Finance, Import, Sourcing & Private Label, Distribution, B2B Sales, Merchandising, RMA, E-commerce (D2C channels), Digital Marketing, Outstanding Customer Service and Product Support.

About us

AL & CD Ashley are importers and distributors of leading houseware and cookware products to the Southern African market.